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Salesforce MKT-101 is an exam designed to test the knowledge and skills of individuals who want to build and analyze customer journeys using the Salesforce Marketing Cloud platform. MKT-101 exam covers a wide range of topics, including email marketing, mobile messaging, social media advertising, data management, and analytics. It is an excellent opportunity for marketing professionals to showcase their expertise in the field and demonstrate their ability to leverage the power of Marketing Cloud to drive business growth and customer engagement.

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The MKT-101 Exam is a 90-minute, multiple-choice exam that consists of 60 questions. MKT-101 exam covers a wide range of topics, including Marketing Cloud basics, journey builder, email marketing, mobile messaging, and reporting and analytics. To pass the exam, candidates must score at least 68% or above.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q132-Q137):

NEW QUESTION # 132
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?

A. Filtered Group
B. Filter Activity
C. SQL Query
D. Data Filter

Answer: B

NEW QUESTION # 133
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
D. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow

Answer: D

Explanation:
A synchronized data extension is a data extension that is automatically populated with data from Sales Cloud objects using Marketing Cloud Connect. A query activity is an automation studio activity that allows querying data from data extensions or data views using SQL statements. A Salesforce data extension is a type of data extension that stores data imported from Sales Cloud reports or campaigns using Marketing Cloud Connect. By querying synchronized data extensions using a query activity to a Salesforce data extension, the customer can segment contacts based on complex criteria without relying on Sales Cloud reports or campaigns. Then, by sending via Email Studio Send Flow to the Salesforce data extension, the customer can leverage tracking and reporting features of Marketing Cloud Connect. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_data_integration_synchronized_data_sources.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_es_send_email_send_flow.htm&type=5

NEW QUESTION # 134
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

A. Setting behavior-based goals
B. creating customer segments from multiple data extensions
C. Designing decision logic via an intuitive user interface
D. Processing zipped and encrypted file containing subscriber data
E. Building simple segmented campaigns without SQL queries

Answer: C,D,E

NEW QUESTION # 135
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers

A. Clear the data from a data extension
B. Reconcile contact data on multiple Contact IDs
C. Add a single record to a data extension
D. Export data from a data extension to any SFTP location

Answer: B,D

NEW QUESTION # 136
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat a. Which two types of data can subscribers easily update via the default Profile Center? Choose 2 answers

A. List Attributes
B. Email Address
C. Order History
D. Data Extension Fields

Answer: A,B

NEW QUESTION # 137
......

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Joseph Green Joseph Green

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